Thesis:
Although at first it seems that the IDEO design process as
portrayed in the "Deep Dive" is complete, on closer inspections
it is clear that it is insufficient to bring a product from
conception to market.
A. Describe the Ideo Process
1. Defining Features/Characteristics of IDEO process:
Team Based
Observation rather than interview (observe rather than ask)
Iterative--look at things and then go back and look at then again (repeat)
Depends on construction of prototypes
Best ideas rise from consensus
2. What is it not...
hierarchical (ideas don't come from the top)
not market research
3.Non-traditional Techniques
Brainstorming
No idea too silly
eg: airplane wing in the office
privacy wall in the shopping cart
Culture of Freedom in the office
Failure isn't disaster it teaches you something
B. Identify its strengths and weaknessesB
1. Strengths
Creative
Breadth of Ideas
2. Weaknesses
good teams are hard to form
expensive
focuses on the early phase of the early phase of design
ignores the later stages ie: manufacturing
C. Identify and Describe what's missing
1. As identified by Ilan Sabar in his electric skateboard presentation
how do you manufacture the parts?
What processes do you use?
What costs?
Domestic vs Foreign Suppliers
How do you find the buyers?
How do you test for durability, safety,etc.?
D. Proposes Modifications to improve the Ideo Design Process
1. Include manufacturing considerations early in the design process.
2. Include marketing considerations early in the design process.
3. Include testing considerations early in the design process.
Be sure that your final product conatins both a thesis statement and an organized outline.
Due: by class-time, hard copy and uploaded to WebCT, Monday, October 27, 2007.